In a world where designers strive to create unanimous fashion, Balenciaga is an outlier. The fashion house is notorious for provoking fashionistas and the general public alike with its products. A $0.99 Ikea bag for $2,000? Check. A free shopping bag for $1,000? Check. Headlines like these ensure Balenciaga perpetually remains in the headlines, even between runway collections. And the fashion house can thank its creative director, Demna Gvasalia, for that.
Originally from Georgia, Demna began his career at Maison Martin Margiela, moved to Louis Vuitton in 2015 and was hired by Balenciaga in 2016. It’s been quite a journey for the 36-year-old, who also helped create the label Vetements and remains head designer there. Vetements was formed when seven anonymous designers came together to fight the “boredom” that was infecting the fashion world. Recently, Demna announced they would not show their designs on the runway and will opt for something more low-key instead. The actual event is TBD, but one can expect nothing short of miraculous from him.
Demna’s European flair is apparent in his collections. So are his love for bold colors, nightlife attires and unique beauty. Unlike others, he seeks allure beyond the pre-defined standards of the fashion world. As a result, his collections are eclectic and sometimes border monstrous beauty. This is a perfect mix for Balenciaga, as its early models were once labeled as monsters. In fact, Bettina Ballard (an old Vogue editor) wrote the following about a Balenciaga model in 1960: “..walking with her Dracula walk, her big head low like a bull ready to charge..”
The debut of Balenciaga’s over-the-knee spandex knife boots earlier this year may very well be a homage to Dracula. The fashion world went into a frenzy and everyone from Kylie Jenner to Miranda Kerr got their hands on these boots. With the socks and sandals combination picking up steam, the time was ripe for a look that combined the two. And can’t you just imagine a female Dracula wearing these Balenciaga boots with her cape and velvet dress? Of course, she’ll need to ditch her traditional black garb, as the boots only come in bold colors. Then again, it’s a small sacrifice in the name of fashion…